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Jessica Burton

viaSport Board Member


Jessica Burton’s involvement in marketing ranges from community-based to nation building sporting events. Her extensive experience in advertising and promotions allowed her to succeed as the Manager, Consumer Marketing and Promotions with the Vancouver Organization Committee for the 2010 Olympic and Paralympic Games (VANOC). In addition, Jessica has thrived through marketing strategy and community engagement capacities with lululemon athletica, Braun Allison, and Shape Properties Corporation.

Through her multitude of roles, Jessica has had the opportunity to create and manage the visual identity of brands, develop and implement marketing plans, and work closely with key stakeholders to ensure meaningful outcomes. Her multi-faceted career has also allowed her to witness the unification of diverse individuals, education of youth leadership and interpersonal skills, and beneficial impact on an individual’s physical and mental well-being through sport. In her current position as Senior Manager, Project Operations with Arc’teryx, Jessica continues to develop her skills in cross functional collaboration and project management.