60 Minute Kids’ Club Joins Sport for Life Society

Apr 06, 2016

Victoria BC – The Sport for Life Society is excited to welcome 60 Minutes Kids’ Club into its organization. The Sport for Life Society is recognized as the international experts on the Sport for Life movement, Long-Term Athlete Development, and physical literacy development. 60 Minute Kids’ Club has helped more than 78,000 elementary students from over 400 schools across Canada learn healthy habits over the past six years.

The 60 Minute Kids’ Club products and services will now be part of Sport for Life’s suite of physical literacy products, and will provide more kids in more schools and communities the opportunity to use the Healthy Habits Tracker and Fundamental Movement Skills Assessment Tool. Sport for Life and 60 Minutes Kids’ Club decided to join forces since their goals align strongly around creating user-friendly entry points and pathways to physical literacy supporting many of the provincial, national and international opportunities around physical literacy development.

Sport for Life is the leader in Canada in the physical literacy movement, and provides tools, assessment, expertise and resources to the health, recreation, education and sport sectors to develop quality sport and physical literacy programs. 60 Minute Kids’ Club offers the Fundamental Movement Skills Assessment Tool and Healthy Habits Tracker primarily to schools.

Matt Young, co-founder of 60 Minutes Kids’ Club and founder of Innovative Fitness Inc., Healthmet Technologies, and the Healthy Community Challenge, has been appointed Director of Business Development at Sport for Life Society. “60 Minutes Kids’ Club is thrilled to work with Sport for Life’s passionate, knowledgeable team as we work to create physically literate communities across the country,” stated Young.

Richard Way, CEO of Sport for Life Society, said, “This merger allows us to maximize the reach of the products and services that we are offering to help Canadians become physically literate and achieve optimal health or pursue sporting excellence. We are excited to welcome Matt’s energy and passion to our team and to help grow our business opportunities as we move forward.”

Visit 60 Minutes Kids’ Club: www.60minkidsclub.org.


Sport for Life Society

The Sport for Life Society is recognized as the global experts on the Sport for Life movement, Long-Term Athlete Development, and physical literacy development. The purpose of the Sport for Life movement is to improve the quality of sport and physical literacy in Canada. Sport for Life links sport, education, recreation and health, and aligns community, provincial, and national programming. Sport for Life, with Long-Term Athlete Development and physical literacy, represents a paradigm shift in the way Canadians lead and deliver sport and physical activity.

For more information contact:
Tyler Laing
Communications Coordinator, Sport for Life Society