Communications Toolkit – Module 3: Finding newsworthy stories within your sport organization

Jul 08, 2015

Your sport organization is filled with athletes, coaches, and volunteers who are accomplishing amazing feats, so why does the news media never pick up on your press releases? Maybe you’re not telling the right stories. Media relations are just another form of storytelling. Before you can begin designing a media strategy, writing press releases and pitching to reporters, you need to uncover the kind of stories that are going to get you attention. In this module, we’ll help you identify what makes a story newsworthy and share tips on how to find them within your organization. 

Read the full module here!

Check out module 1 and 2 in the full Communications Toolkit for Sport