Communications Toolkit – Module 8: Media Monitoring

Dec 10, 2015

It’s happened to every sports communicator: a friend or family member contacts you to say that he or she saw your sports team on the news. The only problem: you had no idea the story was running. 

Media monitoring is crucial to the success of any public relations, communications or marketing plan. By tracking the media coverage your organization or team receives, you can adjust your media outreach plan, pitch stories more effectively, demonstrate your reach to sponsors and partners and intervene if your media coverage is inaccurate or negative. 

The good news is that there are excellent media monitoring services that can provide your sports organization with up-to-the-minute results of every newspaper, radio, television and blog mention you receive. The bad news, however, is that they’re often very expensive. In this module, we’ll answer your questions on media monitoring and help you pick media monitoring tools that are right for you.

Read Module 8 – Media monitoring: what it is and how to use it to get started!