viaSport and the Government of British Columbia Celebrate coaches in B.C.

Sep 20, 2019

For Immediate Release                                                         

September 20, 2019

(Vancouver, B.C.) –  viaSport joins the Government of British Columbia in proclaiming September 21 to  29, 2019 as British Columbia Coaches Week celebrating the tremendous positive impact coaches have on athletes and communities across B.C.

“Strong coaches are crucial to the sport community,” says Kate Kloos, viaSport Coach Development Manager. “Recognizing and retaining these leaders is so important, both to develop our athletes now and to grow the next generation of coaches in B.C.”

As the Provincial/Territorial Coaching Representative (PTCR) for the Coaching Association of Canada (CAC), viaSport is responsible for the advancement of coaches through the National Coaching Certification Program (NCCP).

Administered by viaSport, the Province of British Columbia invests in coaching development through subsidized courses, professional development opportunities and grants, benefiting over 70 amateur sport organizations and thousands of coaches throughout the province every year.

“Sport plays a powerful role in helping people lead healthy, productive lives, and coaches help make that possible,” said Minister of Tourism, Arts and Culture Lisa Beare. “Coaches Week allows us to recognize the incredible impact coaches have on kids, athletes and our communities. We want to celebrate the expertise, dedication and spirit of coaches around the province.”

To encourage sport participants to acknowledge the efforts and achievements of their coaches, viaSport is giving away $1000 as part of a social media contest, #ThanksBCcoach.

“The #ThanksBCcoach contest is a simple yet significant way for British Columbians to appreciate the leaders who contribute to positive sport experiences,” adds Kate. “Visit for details or check us out on Twitter, Facebook and Instagram.” 

About viaSport British Columbia Founded in 2011, viaSport British Columbia envisions a society where people and communities are truly healthy, vibrant and connected because they value and participate in sport experiences that are safe, inclusive and meaningful. With the support of the Province of British Columbia, viaSport manages approximately $16 M in sport, oversees more than 70 B.C. sport organizations, provides support for coach education and policy, and leads key initiatives to create more equitable opportunities in sport. Learn more on how viaSport transforms and scales the impact of sport at

Media Contact: Lydia Nutbrown, Communications Specialist