Preferred Partners
Connecting businesses to BC’s amateur sport sector to create value, savings and lasting impact
Sport organizations across British Columbia run on limited budgets and rising operational demands, and they’re looking for trusted vendors to help. viaSport connects provincial sport organizations and clubs with trusted vendors through its Preferred Partner program creating collective buying power across the amateur sport system.
British Columbia’s amateur sport sector represents one of the largest and most connected community networks in the province. Through the viaSport Preferred Partner Program, businesses gain direct access to more than 70 provincial sport organizations and 4,100 local clubs serving approximately 726,000 active participants every year.
The program creates a unique partnership opportunity: sport organizations gain access to trusted services, preferred pricing, and operational solutions, while service providers gain meaningful exposure to a highly engaged market through a single provincial relationship. Rather than pursuing individual organizations one at a time, Preferred Partners can connect with the sector through one trusted agreement backed by viaSport’s reputation and reach.
Benefits of becoming a Preferred Partner
Partnering with viaSport delivers value far beyond a traditional sponsorship or vendor relationship
- Access to the full sector in exchange for a preferred rate, not a discount you promote and chase yourself
- Reach a highly engaged audience in exchange for a preferred sector rate, rather than managing multiple discount programs independently
- viaSport promotes you as a vetted, endorsed option to the sector through viaSport’s marketing channels
- Consistent, repeat business as organizations across the province adopt your offer
- Align your brand with a respected provincial leader in sport development
- Clear reporting that tracks the value your partnership delivers back to the sector
- Showcase your organization’s commitment to supporting community sport across British Columbia
Driving Real Impact for Sport in BC
Through these partnerships, the sector benefits from consistent, high-quality services while ensuring equitable access to cost-saving opportunities for all. Preferred Partner agreements play a critical role in strengthening the sport ecosystem by:
- Delivering measurable cost savings to organizations
- Increasing operational efficiency sector-wide
- Enabling reinvestment into athletes, programs, and communities
- Create long-term, mutually beneficial relationships between businesses and sport organizations
