Recognizing viaSport BC
To ensure consistent and accurate representation of the viaSport brand, please adhere to the following guidelines for appropriate logo use and recognition in media and promotional materials.
Logos and Recognition
viaSport is proud to support you, your organization, an initiative, program, event, or coach training course, if you have an agreement with viaSport.
viaSport will provide you with the appropriate logo to use for your event, grant acknowledgement, and designation. Logos are specific to the event and year of support and should only be used if authorized.
Guidelines on how to properly acknowledge viaSport and government support, including logos, will be shared directly with you or your organization in the agreement you have with viaSport.
Our logo should not be used in any way that implies endorsement, partnership, or affiliation without prior written consent.
Written Acknowledgement
viaSport and the Province of BC
According to the specific details of your agreement, you will need to provide written recognition for viaSport and the Province of BC. Please see some suggestions to help you:
- Our organization is funded by, or funded in part by, viaSport BC and the Province of British Columbia.
- This project was funded by, or funded in part by, a grant from viaSport BC and the Province of British Columbia.
viaSport, the Province of BC and the Government of Canada
Certain viaSport grants require acknowledgement of the Government of Canada as well as the Province of BC. These grants are:
- BC Sport Participation Program: Community Sport Program Development Fund
- BC Sport Participation Program: Provincial Sport Development Fund
If you received one or both of these grants, please use the language below that includes the federal government:
- This project was funded by, or funded in part by, a grant from viaSport BC, the Province of British Columbia and the Government of Canada.
Guidelines on how to properly acknowledge viaSport and both provincial and federal government support, including logos, will be shared directly with you or your organization in the agreement you have with viaSport.
Media Releases and Articles
If you are posting an article, blog or issuing a media release about an initiative that mentions viaSport support, you can use all or part of the following:
As the provincial government’s lead agency responsible for promoting and developing amateur sport in British Columbia, viaSport works in collaboration with the sport community to advance high-quality sport experiences that make sport better.
By working closely with the Ministry of Tourism, Arts, Culture and Sport and viaSport Designated Sport Organizations, viasport is building a stronger more effective sport system.
viaSport is an independent not-for-profit organization and a legacy of the Vancouver 2010 Olympic and Paralympic Games. viaSport works with the broader sport community, partners, and collaborators to advance high-quality sport experiences. Learn more about viaSport at www.viasport.ca
Connect with us Over Social Media
viaSport has a presence on the major social media platforms such as, X (formerly Twitter), Facebook, LinkedIn, and Instagram.
You can acknowledge viaSport’s support for your organization, initiative and successful grant application on one these platforms and be sure to tag @viaSportBC, and use the hashtag #makesportbetter.
- Thank you @viaSportBC for providing [your organization name] with funding through the [viaSport grant name]! Because of your support…
- Because of @viaSportBC’s support through the [viaSport grant name], [your organization name] can…
- We’re excited to announce that [your organization name] was successfully awarded funding through viaSport’s [viaSport grant name].
