Aradhna Sharma (She/Her/Hers)

I identify as an active person. I believe physical activity helps you expand not only your physical capabilities, but it also energizes your brain; it enhances creative thinking and helps with meeting new people. Being a marketer, creative thinking and collaboration are two much needed skills which I have learned in my life through the sports I used to play growing up. Back in the school days, I used to take part in athletic races, was part of the school Basketball team and played Judo. Participating in team sports helped me learn the basic principles of teamwork and building resilience when challenges arise. Nowadays I stay active by exploring the BC outdoors and going for hikes with friends or just my dog.

I have worked in marketing for almost two decades now within various industries, which has helped me learn different marketing techniques. I have delivered marketing and communications projects for both B2B and B2C audiences. Now with viaSport, I am motivated to pivot my career and give it more purpose by creating and implementing meaningful marketing communication plans that will contribute to the development and growth of amateur sport in BC.