Athlete Ambassador Program launches in BC

Jan 14, 2026

Canadian Sport Institute Pacific, in partnership with viaSport, are proud to announce the 12 athletes selected for their new Athlete Ambassador Program. They compete in a wide array of sports and are spread out in regions throughout British Columbia. The ambassadors are split between two distinct types of ambassadorships. Four national level athletes will be Game Plan Ambassadors. Eight provincial level athletes are PlaySafe Ambassadors, promoting positive and safe sport experiences.