Richard Way named CEO of Sport for Life Society

Victoria, BC – The Sport for Life Society is pleased to announce that Richard Way has been named as the organization’s inaugural CEO. The organization aims to shift the way Canadians lead and deliver sport and physical activity across the country, and Way brings with him an extensive background in the areas of sport programming, delivery and administration.

The Sport for Life Society incorporated as a federal not-for-profit in Fall 2014, which was a transition from the work of Canadian Sport for Life (CS4L) being done as a department within CSI Pacific over the past 10 years.

The Society’s Board of Directors, comprising Directors from coast to coast, is pleased with the outcome of the hiring process. “After conducting a nationwide search that yielded many strong candidates, we are very happy that Richard Way – a key leader of Canadian Sport for Life over the past 10 years – will continue to drive the movement and lead our new organization forward,” said Chair of the Board, Wendy Pattenden, who is the CEO of Canadian Sport Institute Pacific.

An architect of the Long-Term Athlete Development (LTAD) Framework, Way has facilitated the use of LTAD for 30-plus sports in more than 50 countries, and recently co-authored the book, Long-Term Athlete Development, with Istvan Balyi and Colin Higgs. “I appreciate the opportunity to lead the Sport for Life Society as we go forward, building on the work of the past decade. We see the systems change the many CS4L champions have influenced in that time, and the horizon is bright with opportunities to continue to collaborate, build strength and engagement across sectors, and move to proactive and measurable outcomes that define the health of our nation,” said Way.

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About Sport for Life Society:
The Sport for Life Society is recognized as the national experts on CS4L, Long-Term Athlete Development (LTAD), and Physical Literacy Development. CS4L is a movement to improve the quality of sport and physical activity in Canada by linking sport, education, recreation and health, and aligning community, provincial, and national programming. LTAD is a seven-stage training, competition and recovery pathway guiding an individual’s experience in sport and physical activity from infancy through all phases of adulthood.