Play Safe BC
Sponsored by the Province of BC, the PlaySafe BC safety in sport campaign aims to change sport culture for the better – promoting equality, respect and inclusion so everyone can do their best, grow, and have fun.
Though social media promotion and other digital channels, the campaign shares messages, information and resources, like the PlaySafe BC Flag Tool for sport to help determine if someone’s behavior is okay or not, with the public, athletes, parents, coaches, and sport organization staff and board members encouraging them how to become an informed advocate in making sports safer.