Activate True Sport in your organization

What is True Sport?

Creating a sport environment that is built on the values of fairness, excellence, inclusion and fun, and where values are placed at the heart of all policies, practices and programs, fosters a culture of good sport.

True Sport is an approach to values-based sport that is underpinned by seven principles. When “Go For It, Play Fair, Respect Others, Keep It Fun, Stay Healthy, Include Everyone, and Give Back” are activated, it leads to a good sport culture and positive sport experiences. True Sport can unite and connect communities around a common belief – that good sport can make a great difference.

True Sport is an initiative of the Canadian Centre for Ethics in Sport (CCES). The CCES is an independent, national, not-for-profit, multi-sport organization with a vision of fair, safe, accessible, and inclusive sport for everyone.

True Sport was established in response to a growing concern that sport was not living up to its potential as a valued public asset. The True Sport values and principles were developed in consultation and in collaboration with individuals from across Canada. By declaring your commitment to intentionally and consistently activate True Sport, you will foster positive sport experiences that will lead to a much-needed culture change in sport. You will also help ensure that the benefits of good sport are realized, including:

• Instilling character in participants (by teaching values through sport, which will last a lifetime)
• Strengthening our communities (by connecting people through positive sport experiences)
• Increasing opportunities for personal excellence (by increasing the number of confident and competent lifelong participants) 

What can you do to activate and advocate for values-based sport?

Use the steps outlined below to activate and advocate for True Sport as the approach to values-based sport in BC. Sharing your voice will help build positive sport experiences, which will lead to a good sport culture.

Learn more about True Sport as the approach to values-based sport:

Learn about the importance of values-based sport and how good sport can make a great difference.

• Learn more about True Sport
• Watch the True Sport webinar series
• Identify ways to activate True Sport using the member infographics

Declare your commitment to values-based sport:

Become a member of True Sport and recognize the role you have within your community to create positive sport environments.
• Join True Sport
• Align your behaviour with the True Sport Principles

Communicate your commitment to True Sport:

Share the importance of activating True Sport as a way to create positive sport environments, which lead to a good sport culture.
• Display True Sport
• Share the True Sport social media tiles and #TrueSportMoments on social media
• Share your True Sport declaration certificate